The advertising is not art. That is: Words are important.

creativity |ˌkriːeɪˈtɪvɪti|
noun [ mass noun ]
the use of imagination or original ideas to create something.

art |ɑːt|
noun
[ mass noun ] the expression or application of human creative skill and imagination, producing works to be appreciated primarily for their beauty or emotional power.

advertising |ˈadvətʌɪzɪŋ|
noun [ mass noun ]
the activity or profession of producing advertisements for commercial products or services.


lateral thinking
noun
the solving of problems by an indirect and creative approach, typically through viewing the problem in a new and unusual light. Contrasted with vertical thinking.

Oblique Strategies is a deck of 7 printed cards in a black container box, created by Brian Eno and Peter Schmidt and first published in 1975. Each card offers an aphorism intended to help people break creative blocks by encouraging lateral thinking.

lateral thinking
noun
the solving of problems by an indirect and creative approach, typically through viewing the problem in a new and unusual light. Contrasted with vertical thinking.

Oblique Strategies is a deck of 7 printed cards in a black container box, created by Brian Eno and Peter Schmidt and first published in 1975. Each card offers an aphorism intended to help people break creative blocks by encouraging lateral thinking.


idol |ˈīdl|
noun
• an image or representation of a god used as an object of worship
• a person or thing that is greatly admired, loved, or revered

We must be free spirits and fight old idols.
The world is an eternal return of forces, from time to time too strong prevail.

If the doors of perception were cleansed, every thing would appear to man as it is, infinite

idol |ˈīdl|
noun
• an image or representation of a god used as an object of worship
• a person or thing that is greatly admired, loved, or revered

We must be free spirits and fight old idols.
The world is an eternal return of forces, from time to time too strong prevail.

If the doors of perception were cleansed, every thing would appear to man as it is, infinite


establishment |iˈstabliSHmənt|
noun
a group in a society exercising power and influence over matters of policy or taste, and seen as resisting change.

disruptive |disˈrəptiv|
adjective
causing or tending to cause disruption.
innovative or groundbreaking.
word trends: Is it bad to be disruptive ? The Oxford English Corpus would suggest it is. However, a new form of disruption is emerging—one that many people are welcoming and even encouraging. Disruptive technology refers to innovations that improve products or services in an unexpected way, and thus disrupt the established market:
a market ripe for breakout disruptive technologies
disruptive innovations often see failure before success.

establishment + disruptive = the new establishment

establishment |iˈstabliSHmənt|
noun
a group in a society exercising power and influence over matters of policy or taste, and seen as resisting change.

disruptive |disˈrəptiv|
adjective
causing or tending to cause disruption.
innovative or groundbreaking.
word trends: Is it bad to be disruptive ? The Oxford English Corpus would suggest it is. However, a new form of disruption is emerging—one that many people are welcoming and even encouraging. Disruptive technology refers to innovations that improve products or services in an unexpected way, and thus disrupt the established market:
a market ripe for breakout disruptive technologies
disruptive innovations often see failure before success.

establishment + disruptive = the new establishment


money |ˈmənē|
noun
a current medium of exchange in the form of coins and banknotes.
• the assets, property, and resources owned by someone or something
• financial gain: the main aim of a commercial organization is to make money

volatile |ˈvälətl|
adjective
• (of a substance) easily evaporated at normal temperatures
• liable to change rapidly and unpredictably


The evolution of Internet religion:
from Monotheism to Polytheism
from Destiny to Free will
from Web to Mobile
from Search to (specific) Apps

Internet |ˈintərˌnet|
a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.

World Wide Web |ˈˌwərld ˈˌwaɪd ˈˌwɛb|
Computing
a widely used information system on the Internet that provides services to search for information and documents, which are connected via links to other documents.

application |ˌapliˈkāSHən|
A mobile app is a software designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World.


do-it-yourself |ˌdu ət ʃərˈsɛlf| (abbr. DIY )
adjective
(of work, esp. building, painting, or decorating) done or to be done by an amateur at home:
easy-to-use materials, 3d printer and do-it-yourself kits for guns.


feed |fēd|
verb
give food to.
• encourage the growth of: I could feed my brain by reading Toilet Paper.
• give fertilizer to (a plant).
• put fuel on (a fire).

toilet paper |ˈtɔɪlɪt ˌpeɪpər|
noun
paper in sheets or on a roll for wiping oneself clean after urination or defecation.


“People don't read ads, they read what interests them, and sometimes it is an ad .” -Howard Gossage

molt |mōlt|
verb [ no obj. ]
(of an animal) shed old feathers, hair, or skin, or an old shell, to make way for a new growth: the snake molts its skin.

molt |mōlt|
verb [ no obj. ]
(of an animal) shed old feathers, hair, or skin, or an old shell, to make way for a new growth: the snake molts its skin.